Effective date: 11 August 2026

This website is operated by MSquared Consulting FZ-LLC, a company licensed by Ras Al Khaimah Economic Zone (RAKEZ) in the United Arab Emirates and operating from Abu Dhabi, UAE.

MSquared Consulting FZ-LLC is responsible for deciding how personal information collected through this website is used.

For privacy-related enquiries, contact:

Email: malcolm@msquared-consulting.com
Location: Abu Dhabi, United Arab Emirates

We may collect information that you voluntarily provide when contacting us, including:

• Your name.
• Email address.
• Telephone number.
• Company or organisation.
• The content of your enquiry.
• Any other information you choose to provide.

When you visit the website, our website and technology providers may automatically process limited technical information, including:

• Internet Protocol address.
• Browser and device type.
• Pages visited and date and time of access.
• Referring website.
• Website security, diagnostic and error information.
• Cookie and similar technical identifiers.

Please do not submit confidential, sensitive or unnecessary personal information through the website contact form.

We may use personal information to:

• Respond to enquiries and arrange introductory discussions.
• Take steps requested before entering into a consultancy agreement.
• Provide and administer our services.
• Maintain records of business communications.
• Operate, maintain and protect the website.
• Detect spam, misuse or security threats.
• Comply with legal, regulatory, accounting or professional obligations.
• Establish, exercise or defend legal rights.
• Understand and improve website performance using aggregated information where available.

We process personal information when you voluntarily ask us to contact you, when it is necessary to take steps at your request or perform an agreement, when required to comply with a legal obligation, and otherwise with consent or as permitted by applicable law.

Submitting an enquiry will not automatically add you to a marketing mailing list.

We do not currently operate an email newsletter, and we will not send marketing communications requiring consent unless that consent has been obtained separately.

We do not sell or rent personal information.

We may share personal information only where reasonably necessary with:

• GoDaddy, which provides the website hosting and contact-form platform.
• Our email, domain, information-technology and website-security providers.
• Google, where reCAPTCHA is used to protect the contact form from spam and misuse.
• Professional advisers, including accountants, auditors, insurers and legal advisers.
• Government, regulatory or law-enforcement authorities where disclosure is required or permitted by law.
• A successor organisation in connection with a genuine restructuring, merger or sale of the business, subject to appropriate confidentiality protections.

Service providers are permitted to process information only for relevant service, security, support or legal purposes.

Some website, email and technology providers may store or process information outside the UAE, including in countries where their systems or support teams are located.

Where personal information is transferred internationally, we take reasonable steps to ensure that the transfer is handled in accordance with applicable law and subject to appropriate contractual, organisational or technical protections.

The website may use essential cookies and similar technologies needed to:

• Load and operate the website.
• Maintain security.
• deliver contact-form functionality.
• Prevent spam and automated misuse.
• Remember visitors’ cookie preferences.

Google reCAPTCHA may set a necessary cookie called _GRECAPTCHA to provide risk analysis and spam protection. Google’s Privacy Policy and Terms of Service apply to its processing.

MSquared Consulting has not deliberately enabled Google Analytics, GoDaddy Advanced Tracking, Meta/Facebook Pixel or advertising tracking.

If optional analytics or marketing technologies are introduced in the future, this policy will be updated and appropriate cookie choices will be provided.

Browser settings may be used to block or delete cookies. Blocking essential cookies may affect the operation of parts of the website.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

As a general rule:

• Enquiries that do not result in an engagement may be retained for up to 24 months after the last substantive contact.
• Information relating to clients and completed assignments may be retained for up to seven years after the relationship ends, or longer where required by law, taxation requirements, insurance obligations or an actual or anticipated dispute.
• Website security and technical records are retained in accordance with the standard retention periods applied by the relevant technology provider.

Information may be deleted or anonymised earlier when it is no longer required.

We use reasonable organisational and technical measures to protect personal information against unauthorised access, disclosure, alteration, loss or misuse.

No internet transmission or electronic-storage system is completely secure. You should therefore avoid sending highly sensitive or confidential information through the website contact form.

Subject to applicable law and relevant exceptions, you may have the right to:

• Request information about how your personal information is processed.
• Request access to personal information held about you.
• Request correction or completion of inaccurate information.
• Request deletion of information.
• Request restriction or cessation of processing.
• Withdraw consent where processing is based on consent.
• Request transfer of information in an appropriate format.
• Object to certain automated processing or decisions.
• Submit a complaint to the competent UAE data-protection authority.

To exercise a right, email malcolm@msquared-consulting.com.

We may need to verify your identity before responding. A request may be refused or limited where retention or processing is required by law, necessary for legal claims or otherwise permitted under applicable legislation.

This website and our services are intended for business users and are not directed at children. We do not knowingly collect personal information from anyone under 18 through the website.

The website may contain links to third-party websites, including LinkedIn. MSquared Consulting does not control those websites and is not responsible for their privacy practices. Visitors should review the relevant third party’s privacy information before providing personal data.

We may update this policy when our services, website technology or legal obligations change. The revised policy will be published on this page with an updated effective date.

Questions, concerns or requests relating to this policy or the processing of personal information should be sent to:

MSquared Consulting FZ-LLC
Licensed by Ras Al Khaimah Economic Zone (RAKEZ)
Operating from Abu Dhabi, United Arab Emirates
Email: malcolm@msquared-consulting.com